To recognise successful individuals and organisations, who have been playing a pioneering role and have brought in qualitative changes in the nascent Travel, Tourism and Hospitality Sectors of the country.

To inspire them to carry forward their good works and develop the industry further.

To create greater awareness in the country about Travel, Tourism & Hospitality Sector.

To draw government and policy makers’ attention in facilitating the sector with more policy supports and addressing the issues, which are hindering the proper growth of country’s Tourism potentials.

To inspire other individuals and organisations to follow suits of the Award Winners and hence create sense of competitiveness among various stakeholders.